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. Tina Cleary, senior brand experience manager, said: "The public response to our TV ad filmed ...
The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...
-president of policy, government and public affairs at Chevron, saying: "We hear what people say about oil companies ...
of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...
the world s online". As well as members of the public complaining, Sky, Virgin and TalkTalk challenged ...
of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...
for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...
traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...
to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...
recent high-profile campaign informed the public that British Gas is "the cheapest standard gas ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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