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Protests to ASA over ads fall by 13%

The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010, according to the organisation s annual report. Complaints from the public represented 96% of the complaints received, with those from industry accounting for the other 4%. Of the ads subject to complaint ...

Cannes Lions brings festival dates forward for 2012

The Cannes Lions International Advertising Festival has been brought forward for 2012, from the third week to the first week of June, due to refurbishment of The Palais venue.

The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

's evolution occurred with the publication in Campaign of a candid letter by its creative director ... '. Whatever the rights and wrongs of this public spat, Frank's letter is indicative of a growing self ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

's evolution occurred with the publication in Campaign of a candid letter by its creative director ... '. Whatever the rights and wrongs of this public spat, Frank's letter is indicative of a growing self ...

Leo Burnett's US president Mary Bishop to leave

next month after continued speculation about her retirement date....Leo Burnett USA's president and chief marketing officer Mary Bishop is leaving the network next month after continued speculation about her retirement date. It is reported that Bishop approached executives at the network and at parent company B|Com3 last year expressing her wish to leave. Senior ...

REVIEW: Marketing and advertising news in the week's press

by the public relations company Golin/Harris to run its European operations. Golin/Harris is owned...The former BBC marketing chief Sue Farr, who quit the corporation last June, has been appointed by the public relations company Golin/Harris to run its European operations. Golin/Harris is owned by the Interpublic Group. - General release. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.