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Shreddies and Cheerios fight croissants in breakfast ads

Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...

Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint

checked that the date of birth of users was given some time before they attempted to play the game, so ...

Government rejects calls for ban on junk-food advertising

plans to "nudge" people into changing their behaviour would not spell the end of public health campaigns ...

PepsiCo rumbles Del Monte ad

The ad, created by Happy Hour Productions, featured several members of the public in a shopping centre tasting juice in front of orange-filled crates. The voiceover said: "In a recent test, the majority of people preferred the taste of Del Monte to the leading juice brand." PepsiCo UK Ireland ...

When it's crunch-time, this client trusts his gut

as "the lightning rod" for all the negative publicity surrounding Britain's unhealthy eating habits ...

Lucozade Sport ad track hits number one chart spot

campaign that engaged with the public on a number of levels across three months, resulting in the hit ...

Leap of faith pays off for Yeo Valley's fast learner

takes place in the glare of publicity. "When I negotiate with a retailer, it's all very private," he points out. "When I look for an agency, it's all very public. It seems a bit odd." But Mead is a fast ... , farmers don't usually sell to the public. Traditionally, our customers have been places like farm shops ...

Close-Up: Why AMV is taking app users on a journey into sound

posters by artists including Andy Gilmour that we released in targeted publications to get influencers ...

Lurpak signs up to Jamie Oliver's C4 show

. The idents will show real people cooking in real kitchens. Two members of the public will be recruited ...

Carlsberg runs party advice films

at the bar when eyeing up a potential date. In addition to the TV broadcasts on TV6 in Denmark, the full ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.