Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint
15 Feb 2012 | by Sarah Shearman
checked that the date of birth of users was given some time before they attempted to play the game, so ...
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Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...
checked that the date of birth of users was given some time before they attempted to play the game, so ...
plans to "nudge" people into changing their behaviour would not spell the end of public health campaigns ...
The ad, created by Happy Hour Productions, featured several members of the public in a shopping centre tasting juice in front of orange-filled crates. The voiceover said: "In a recent test, the majority of people preferred the taste of Del Monte to the leading juice brand." PepsiCo UK Ireland ...
as "the lightning rod" for all the negative publicity surrounding Britain's unhealthy eating habits ...
campaign that engaged with the public on a number of levels across three months, resulting in the hit ...
takes place in the glare of publicity. "When I negotiate with a retailer, it's all very private," he points out. "When I look for an agency, it's all very public. It seems a bit odd." But Mead is a fast ... , farmers don't usually sell to the public. Traditionally, our customers have been places like farm shops ...
posters by artists including Andy Gilmour that we released in targeted publications to get influencers ...
. The idents will show real people cooking in real kitchens. Two members of the public will be recruited ...
at the bar when eyeing up a potential date. In addition to the TV broadcasts on TV6 in Denmark, the full ...
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