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executives review six festive spots while Campaign discovers what the public opinion is via Twitter.... WHAT THE PUBLIC TWEETED JOHN LEWIS @grigal - No matter how often I see the John Lewis ...
"This is not only a brilliant festive ad but also one of the best TV ads of the year overall. It's a lovely story that is told brilliantly and I'm not at all surprised with the reaction that it's already sparked from the public." The ad was written and art directed by Matt Gay and John Long ...
to encourage members of the public to share their memories of the area and win prizes. ...
. JOHN LEWIS Earlier this year, John Lewis launched its biggest marketing drive to date, based on its ...
marketing drive to date , following a 6m investment from Balderton Capital. In the UK, My-wardrobe plans ...
Saatchi, said: "'Bring it on Britain' provides a great platform from which the public can get involved ...
of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...
for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...
traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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