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How adland is turning campaigns into content

01 Mar 2012

of publications hooked on PR and newswires. It's funny stuff, an enthusiastic look at what we really love ...

Internet pianist sensation greets plane arrivals for T-Mobile

26 Nov 2010 | by Ed Owen

. Tina Cleary, senior brand experience manager, said: "The public response to our TV ad filmed ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

And in the real world... Lloyds, RBS, Kraft, Ford, Orange and more

03 Nov 2009

announced its official launch date and tariffs. Source: The Independen t ...

EDF sidesteps ban over "green and British" dispute

28 Oct 2009 | by Hadassah Nymark

was not to promote EDF as a green company but to promote the campaign initiatives and motivate the public to change ...

Public View - BT 'Adam's mum' by AMV BBDO

26 Oct 2009

LONDON - Were members of the public hung up on the latest episode of the BT ad series?...Watch the video above to find out. Watch the original ad: BT 'Adam's mum' by AMV BBDO Video produced by Vox Pops International on behalf of Campaign. Watch more Public View ads ...

And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell

07 Sep 2009

Kraft Foods on Monday went public on a 10.2bn ($16.75bn, 11.7bn) cash and shares offer for Cadbury ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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