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Wallpaper magazine allows readers to personalise Rolex ad

The ad will appear on the back cover of the magazine and can be tailored by readers using an online application. Readers can pick the watch to appear in the ad from a choice of two, and then select a date that will appear on the face of their chosen watch, next to the line "Some days are made ...

Lionel Richie sends up hit Say You, Say Me in new Walkers ad

The ad has been created by Abbott Mead Vickers BBDO to promote the new Walkers Extra Crunchy crisps, and features Gary Lineker, who has appeared in more than 90 ads for the brand to date. In the spot, Richie is shown on a tour of traditional English settings, singing 'Share You, Share Me ...

The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

And in the real world....Kraft, Cadbury, M&S, BBC, Gordon Brown, Sainsbury, Unilever and Sara Lee

, no quibble' returns policy, to outrage from loyal customers. Source: The Daily Telegraph Public spending ...

And in the real world... Vodafone, Porsche, M&S and more...

the two companies merge to create a 9 billion public transport powerhouse. Source: The Times ...

And in the real world... public borrowing, Tiscali, UBS and more

, the Chancellor, is expected to announce that annual public borrowing is set to rocket to almost 175 billion over ...

The Work: New campaigns - UK

done to date to find a new, creative and funny vehicle for Ant and Dec to announce the return ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.