Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...
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The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...
Carat retains £50m British Gas account
17 Jun 2010 | by Mark Banham
recent high-profile campaign informed the public that British Gas is "the cheapest standard gas ...
Agencies line up for BT 2012 comms task
01 Apr 2010 | by Anne Cassidy
and are expected to get publicity worth up to 80m from their connection with the Games and the use of the 2012 ...
And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell
07 Sep 2009
Kraft Foods on Monday went public on a 10.2bn ($16.75bn, 11.7bn) cash and shares offer for Cadbury ...
Mobile campaigns 'to reduce brand influence over ad agencies'
13 Aug 2009 | by Colin Marrs
to considerably benefit from this collaborative type of approach." The report said that, to date, advertisers ...
And in the real world... Cadbury Dairy Milk, Phorm, BT, BSkyB, Apple and more
22 Jul 2009 | by Noel Bussey
reviewing which events should remain freely available to the public. Source: The Independent After ...
And in the real world... Vodafone, Porsche, M&S and more...
29 Jun 2009 | by Matt Williams
the two companies merge to create a 9 billion public transport powerhouse. Source: The Times ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
