Digital shops gear up for GSK roster review
09 Jun 2011 | by Sarah Shearman
Sensodyne, Panadol and Horlicks. GSK recently rolled out the biggest campaign to date for its dental ...
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Lynx ads banned for degrading women and reaching kids
23 Nov 2011 | by Matthew Chapman and Daniel Farey-Jones
"the suggestive nature of the image and the strong innuendo were not acceptable for public display ...
Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...
Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...
Mr T heads to the UK in Snickers teaser ad
19 Feb 2009 | by Noel Bussey
out. The ad finishes with the dates of the "get some nuts UK tour", when the man himself ...
The Work: New Campaigns - UK
06 Feb 2009
as the children themselves, the pack takes the public on the next step of their anti-obesity journey by providing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
