Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...
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Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...
Mamas and Papas appoints Mullen for global push
13 Jul 2010 | by Joe Thomas
, managing partner and director of public relations/social influence at Mullen, said: "Innovative brands in the juvenile products space are recognizing the power of social media, community engagement and public ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...
Anomaly unveils debut campaign for Sony
15 Apr 2010 | by Kate Nettleton
online product demos, will support the campaign alongside public relations activity devised by Immediate ...
The Work: New campaigns - UK
23 Jan 2009
done to date to find a new, creative and funny vehicle for Ant and Dec to announce the return ...
New ad reveals danger of buying counterfeit drugs
16 Jan 2009 | by Hadassah Nymark
-wide problem of counterfeit medicines head-on. "This advertising campaign forms part of a wider public education campaign launched by Pfizer last year to ensure the public is aware of the health risks ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
