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Agent Provocateur model stars in 'banned' YouTube film

De la Baume, who has been dating Ronson since 2009, is regularly seen wearing Agent Provocateur dresses and stockings. The voyeuristic footage of de la Baume was posted on the video site earlier this week. The shaky film features the model in a hotel room, undressing from her Agent Provocateur dress ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...

Public to choose winner of new YouTube Ad of the Year award

of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...

Fashion site My-Wardrobe on the hunt for digital agencies

marketing drive to date , following a 6m investment from Balderton Capital. In the UK, My-wardrobe plans ...

Mamas and Papas appoints Mullen for global push

, managing partner and director of public relations/social influence at Mullen, said: "Innovative brands in the juvenile products space are recognizing the power of social media, community engagement and public ...

Specsavers launches Das Boot viral campaign

and the general public, but we also see some dramatic spikes. "For instance, Specsavers experienced a 353 ...

The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.