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Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

actor Ashton Kutcher plays a host of characters recording online dating videos, has entered the chart ...

Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

20 Apr 2012 | by Ben Hall

, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully ...

Campaign Viral Chart: Kony clings on despite St Pat's Guinness boost

23 Mar 2012 | by Ben Hall

The 30-minute Kony film, an ad to raise public awareness of crimes committed by the Ugandan warlord Joseph Kony, has topped the chart for the past three weeks and has now been shared more than five times a second since it was published on 5 March. Since last week, the film has attracted five ...

Campaign Viral Chart: Angry Birds burst in but Kony keeps spreading

16 Mar 2012 | by Ben Hall

'Kony 2012', funded by a campaign group called Invisible Children and directed by co-founder Jason Russell, set the social web alight last week when its was shared five millions times in a matter of days . The 30-minute film is intended to raise public awareness of the crimes of Ugandan warlord Joseph Kony ...

Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric

09 Mar 2012 | by Ben Hall

The 30-minute film to raise public awareness of the crimes of Ugandan warlord Joseph Kony

2012 CES offers a glimpse into the future for brands

19 Jan 2012

out of date. Would you rather yell at your TV from the sofa or make a simple gesture? Minority Report ...

Smartphone advertising: form, functionality and brand

09 Jan 2012 | by Louise Brice

and building new brands in this sector. The iconic smartphone product to date has to be the iPhone, which ... and bloggers spread the initial message, with advertising launched at a slightly later date. So brand vs ...

Reed asks public to pick new TV ad

12 Dec 2011 | by Sara Kimberley

Reed, the recruitment agency, is launching a crowdsourcing campaign asking the public to vote...destinations, created by Steel. The ad that receives the most public support will run on primetime national ... , to create us a new TV ad." Nick Bennett, creative director of Steel, added: "Not only do the public ...

How creativity takes centre stage at Google

20 Oct 2011 | by Katherine Levy

the public to come up with an experiment to be conducted in space to explore the possibilities of life ... the public can keep their data safe online. Products such as Google's new phone, expected to be called Nexus ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

02 Nov 2010 | by Noelle McElhatton

The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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