Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...
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Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
The Old Spice responses ad by Wieden Kennedy Portland became a digital sensation earlier this year when the ad's star, Isaiah Mustafa, created customised content for Twitter, responding to queries from the general public, which were incorporated on YouTube. W K and VCCP are the most nominated ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...
And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell
07 Sep 2009
Kraft Foods on Monday went public on a 10.2bn ($16.75bn, 11.7bn) cash and shares offer for Cadbury ...
Mobile campaigns 'to reduce brand influence over ad agencies'
13 Aug 2009 | by Colin Marrs
to considerably benefit from this collaborative type of approach." The report said that, to date, advertisers ...
And in the real world... Cadbury Dairy Milk, Phorm, BT, BSkyB, Apple and more
22 Jul 2009 | by Noel Bussey
reviewing which events should remain freely available to the public. Source: The Independent After ...
Media Perspective: Brands pour on to Twitter as it enters the mainstream
06 Feb 2009 | by Russell Davies, russell@russelldavies.com
hybrid public/private way. Since Fry talked about Twitter as a guest on Ross's comeback show, every ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
