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GLL leisure charity appoints Spinnaker to digital task

GLL, which operates over 100 public leisure centres, is looking to create better user experience and encourage content sharing, ahead of the London 2012 Olympic Games. The agency won the business following a four-way pitch against undisclosed agencies. The appointment comes as GLL is undergoing a ...

Social media to steer Tourism Ireland road trip

will continually share maps and video blogs, and upload photos on to a live photo feed, for the public to see ...

BA readies live digital outdoor campaign at Westfield

British Airways is running a live outdoor campaign this weekend, which will challenge the public

Public to choose winner of new YouTube Ad of the Year award

of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...

The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

And in the real world... Cadbury Dairy Milk, Phorm, BT, BSkyB, Apple and more

reviewing which events should remain freely available to the public. Source: The Independent After ...

The Work: New Campaigns - UK

as the children themselves, the pack takes the public on the next step of their anti-obesity journey by providing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.