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The Work: New campaigns - UK

to help Take A Break retain its position as a leading women's weekly publication. ITV1 - ARE YOU SEXY ...

The Work: Private view

that annoying ten minutes of ads while you wait for what you came for - the main feature. The ads to date ...

HHCL kicks off debut London Eye campaign

agencies. While the dotcom boom has caused growing employment costs among public relations and design ...

HHCL kicks off debut London Eye campaign

agencies. While the dotcom boom has caused growing employment costs among public relations and design ...

HOTLINE

MTV and VH1, as it gears up to produce its biggest UK campaign to date. Magic Hat, the incumbent ...

OPINION: When the chips are down, keep your heads up

temptation to shout about every half-million pound account the agency picked up, and to go on a public ... been rumours of imminent closure, not to mention the very public indignity of being the subject ...

ANALYSIS: BRAND SPEND ANALYSIS - Phoenix is promoting the whole Rover range rather than individual models

They say there is no such thing as bad publicity and Rover unquestionably became the highest...They say there is no such thing as bad publicity and Rover unquestionably became the highest ... and go after a more traditional target - Mondeo Man. After all, why should Ford get the free publicity ... to earn more money for travelling. The temporary job Pryer took at Argus Specialist Publications ...

Boo.com on brink of calling in receivers

public relations firm Modus was referring all calls to the client. ...

Haymarket adds Germany's oldest PR title to portfolio

Report will be published by a new joint venture, Haymarket PR Publications. A German-speaking ad ...

Public Relations: Egg’s story - The resounding success of Egg’s launch was the result

- but the story was wrong. Egg enjoyed some teaser publicity and the powder remained dry. Due ... -set to interview Zoe Ball or Linford Christie - a usual source of guaranteed pre-launch publicity. But a unit ... publication and photography and grabs were selected accordingly. Betas and VHS copies of the ads were run ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.