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The Work: New Campaigns - UK

03 Oct 2008

proposition of music and art by streaming original tracks mixed by members of the public at www ... !. Members of the public were asked to mix their own tracks, and more than 80 submissions were judged by a ...

The Work: Private view

02 Nov 2007

. It's repetitive, awkward and at least two years past its sell-by date. The copy is lifeless ...

MCBD launches luxury division

10 Feb 2006 | by Kate Nicholson

Miles Calcraft Briginshaw Duffy is launching a luxury arm called Brand Couture, designed to offer traditional advertising, public relations and event marketing for luxury brands. The outfit will launch ... , comprising traditional advertising, public relations and event marketing services. ...

MEDIA: Strategy of the Week - Levi's finds new-style strategy for new-style jeans

06 Feb 2004 | by Mark Sweney

-rifle approach". Outdoor executions, bought by Poster Publicity, will appear in targeted locations around night ... in gaming titles, listings magazines and movie titles as well as the core fashion and lifestyle publications ... , Poster Publicity, Lateral Media idea: Hit the target audience of 16- to 24-year-olds when ...

CLOSE-UP: ADVERTISER OF THE WEEK/FRENCH CONNECTION - TBWA plans to promote fcuk to a wider audience. The fashion brand is now extending its marketing to TV. Matthew Cowen reports

01 Sep 2000 | by MATTHEW COWEN

anything, seems intended to signal this arrival in the mainstream and cement general public acceptance ...

DIARY: M&S tagline puts the IPA into a bit of a spin

04 Aug 2000

-mail. However, everyone thinks it a pretty accurate summation of what they represent to the British public ...

Boo.com on brink of calling in receivers

17 May 2000

public relations firm Modus was referring all calls to the client. ...

PUBLIC RELATIONS: Can PR build brands

24 May 1996 | by BELINDA ARCHER

oversimplify the fundamental difference between the two communications disciplines of advertising and public ... . And it seems to be largely this very quality that is leading marketers more and more to public relations ... . Quentin Bell, the chairman of the Public Relations Consultants Association as well as chairman of his ...

MOVERS

26 Jan 1996

and developing the PR strategy. She previously headed the press and public relations department of BBC South ... for drama publicity and international PR for ITEL, then Anglia s overseas sales arm. She began her ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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