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The Work: New Campaigns - UK

proposition of music and art by streaming original tracks mixed by members of the public at www ... !. Members of the public were asked to mix their own tracks, and more than 80 submissions were judged by a ...

The Work: New campaigns - UK

to help Take A Break retain its position as a leading women's weekly publication. ITV1 - ARE YOU SEXY ...

The Work: New Campaigns - UK

new Virgin Trains spot, which has dressed people as flora and fauna to bemoan the public's travel ... the table and flowers fall off the curtains until eventually all the dated decor has disappeared - along ...

OPINION: PERSPECTIVE - They who shout the loudest sometimes have nothing to say

by the High Court. But the damage has been done. The product has passed its sell-by date and the company has ...

REVIEW: Marketing and advertising news in the week’s press

to be carried out by the WPP companies, OgilvyOne, Coley Porter Bell and Ogilvy Public Relations...Public Relations. - Campaignlive TBWA GGT Simons Palmer s creative director, Trevor Beattie, has ... and public opposition to the deal. - Financial Times Dyson vacuum cleaners is reviewing its pan ...

Hotline

business, are all believed to have been invited to pitch. The closing date for entries ...

HOTLINE

Sir Tim Bell, founder of the Lowe Bell public relations group, is to drop the word Lowe from...Sir Tim Bell, founder of the Lowe Bell public relations group, is to drop the word Lowe from the company name. Bell, who received a writ from the Lowe Group s founder, Frank Lowe, before Christmas, said: I wrote to Frank on Monday (5 January) and I have confirmed I will comply with his wishes ...

PUBLIC RELATIONS: Can PR build brands

oversimplify the fundamental difference between the two communications disciplines of advertising and public ... . And it seems to be largely this very quality that is leading marketers more and more to public relations ... . Quentin Bell, the chairman of the Public Relations Consultants Association as well as chairman of his ...

INTERNATIONAL: INTERNATIONAL ISSUES; How the softly-softly approach is working to combat BSE

campaigns have been put on hold, while plans to reassure the public about meat have been handled mainly by public relations exercises or low-key press and poster work. Only the low-spending local meat ... agricultural board, for example, launched heavy-duty public relations work, but only a small print campaign ...

CLOSE-UP: PERSPECTIVE; Advertising alone cannot put an end to the beef fiasco

in order to restore public confidence in British beef? questions. It s strange, in the light of the ad ... of foreign beef will be rewarded by the British public, which will retain its confidence in the brand ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.