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The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

Star Alliance loyalty scheme reviews pan-Euro account

- and offline communications across Europe. Star Alliance's relationship with Wunderman dates back to 1997 ...

Iris and Carat scoop task for Network Rail

of the campaign among the public and its stakeholders. Victoria Pender, the group director of government ...

Ogilvy Group lands €20m Avis integrated account

will roll out in other European markets and South Africa at a later date. Olaf Gueldner, Avis' EMEA ...

Kia seeks agency for direct business

to register for service reminders and MOT due dates. The pitch is not thought to affect Mustoes ...

Clark McKay & Walpole wins £3m Peugeot account

relationship dates back to 1992, when Brann Agency UK won the business in a final shoot-out against WWAV Rapp ...

GSK calls DM pitch for Niquitin brand

GSK has invited both roster and non-roster agencies to bid for the brief, which involves on- and offline DM work. The brand's most high-profile activity to date has been a direct-response TV campaign by WCRS, which asked viewers for their mobile numbers so it could send them supportive messages to help ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.