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ASA raps Scotland's panda 'gift' claim

to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ...

Stroke Association reviews direct business

the Stroke Association has included a joint campaign with the Department of Health to promote public ...

Agencies compete for arthritis creative project

-way pitch. BEC is responsible for donor acquisition, as well as helping to raise the charity's public ...

'No win, no fee' advertising under threat

over the past few years, so did public perception of the rise of litigation. Perception is reality ... firm belief in the public mind of an all-pervasive compensation culture enforced by 'no win, no fee ...

The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

Health to bear brunt of first COI cuts

Drives such as the 50 million-a-year spend on public health, including Change4-Life (which spent 7.7 million in 2008-09), anti-smoking ( 26.2 million), alcohol abuse ( 4.8 million) and stroke prevention ( 4.5 million), are likely to be affected by Government plans to cut "preachy, nanny state ...

NSPCC targets election candidates in below-the-line campaign

Launched to coincide with the announcement of the date for the General Election, the 'I stand for children' campaign encourages supporters to ask their election candidates to provide a voice for vulnerable ... of public affairs and campaign at the NSPCC, said: "In this time of reduced spending, frontline services ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.