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The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

The Economist hands direct marketing business to TCA

13 May 2010 | by Matt Williams

of knowledge that people can gain from reading the publication. The spot, featuring a man walking on a series ... Bureau of Circulation figures for July to December 2009, the publication had a UK circulation of 189 ...

Proximity London holds on to BBC TV Licensing DM account

11 Mar 2010 | by Matt Williams

of the need for the public to buy a TV licence. Around 60 million mail packs are sent to licensed ...

The Economist seeks agency for DM business

11 Mar 2010 | by Matt Williams

The publication is owned by the Economist Newspaper Group and has approached agencies directly ... -house, the publication had held a long-term relationship with EHS 4D (then EHS Brann). Last year, The Economist launched ... by reading the publication. AMV has been the incumbent on The Economist's ad account for more than 25 years ...

IBM launches Wimbledon mobile app

19 Jun 2009 | by Matt Williams

LONDON - IBM is aiming to help tennis fans navigate their way around Wimbledon and keep up to date

McCann Erickson scoops "in kind" London 2012 Olympics business

29 Apr 2009 | by Matt Williams

advertising, promotion, public relations and digital communications in the run-up to the 2012 London Olympic ...

The Week: Advertising news - Proximity fired over slip-up

09 Jan 2009

The BBC has fired Proximity London from the direct marketing contract for TV Licensing, after the wrong statistics were used in millions of warning letters sent to the public. The Sunday Telegraph ... on the same date. One of the letters claimed that the number of licence fee evaders caught in the previous ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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