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The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

Close-Up: Live Issue - Will mobile ever fulfil its potential?

brands in the public sector to try mobile advertising. That's what happened with the internet, it needed ...

Telewest seeks agency for internet B2B brief

The brief, which is with the AAR, is for a communications strategy to convey the benefits of Telewest Broadband. It will target core customers -- medium to large corporations and public sector organisations. The pitch is being overseen by Clare Grant, the head of marketing for Telewest Business ...

CAMPAIGN DIRECT AWARDS 2002: The Radio Times Award - Best Use of Magazines

trade publication, BA News. Appealing to the target audience through the headline Global Traveller ...

Lowe Direct secures NEC Computers task after three-way fight

national specialist press campaign. Other media will be introduced at a later date. The launch budget ...

PRIVATE VIEW

. To mobilise the public and rally opinion, you need to stand apart. May I refer you to the recent Barnardo ...

ScreenAd opens up ’dead’ nine-to-five time to advertisers

, travel, financial services, public authorities, internet cafes, the health service and the education ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.