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The Year Ahead For ... the City

in 2011 - the initial public offering market was fairly hot, with listings from the likes of LinkedIn ...

How has the downturn affected the media sector?

), public sector (falling) and corporate investment (good, but outlook worsening).Interestingly, though ... banks are shedding all the sludge they accumulated in the boom and public-sector job cuts are only now ...

Aviva revamps Downton Abbey idents as Ofcom launches investigation

not like the approach we took with our recent ITV sponsorship idents. "The pleasure of the viewing public ... took with our recent ITV sponsorship idents. The pleasure of the viewing public matters to us a great ...

How banks can re-build trust through advertising

Since the collapse of Lehman Brothers, the queues outside Northern Rock and the subsequent public bailout of some of the leading high street banks; trust, confidence and satisfaction has fallen ... ) followed up by communications that informed the public of these changes in an engaging way. So whatever ...

Aviva grateful for comic relief in turbulent times

of public respect for financial institutions has concentrated Aviva's mind on corporate social ...

Santander appoints Euro RSCG

Euro RSCG secured the position without a pitch and will oversee a number of strategic projects for the bank s retail division as it looks to combat the public s perceptions of its poor customer service ... marketing strategy to help combat the public s poor perceptions of its customer service. The bank ...

Confused.com '18 million strong' claim banned

comparison site Moneysupermarket.com, which had complained to the ASA, as had 12 members of the public ... . Confused.com was invited to comment but did not respond by the time of publication. ...

Santander calls private bank review

to combat poor perceptions, and to improve public trust in the British banking industry. As part ...

LV= launches £4m TV ad campaign

The car insurance brand said the activity is its biggest campaign to date. It breaks this week and runs until mid-September across national TV. The ad, created by Designate, refers to the success of the brand and the number of customers it has gained, with a voiceover that says: "Over 1,000 new customers a ...

Gocompare's Gio Compario signed up for another year

of the campaign to date meant there was very little doubt in our minds that Gio would be back for another term ...

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