23 Jan 2012
| by Sarah Shearman
The agencies, which are incumbents on the Galaxy advertising, media and PR accounts respectively, clubbed together for the pitch, against undisclosed agencies.
The chocolate brand has done little in the way of digital marketing to date, although it has a sizeable following on its Facebook fan page ...
12 Jan 2012
| by Matt Williams
Executives from a number of brewers are working with the British Beer Pub Association to enhance the public s attitude towards beer as part of a renewed effort to revive the struggling sector.
Research ...
, the director of public affairs at the BBPA, said: "Leading brewers are working with the BBPA on an ongoing ...
08 Dec 2011
| by Matt Williams
into additional European countries at a later date.
Strauss Group will own 58 per cent of the venture, while ...
30 Nov 2011
| by Matthew Chapman
starring a member of the public who was selected via a talent search on Facebook.
29 Nov 2011
| by Daniel Farey-Jones
among the UK's more sophisticated public.
( See the Rom case study for youself and read what ...
10 Nov 2011
| by Matt Williams
the past few years, the agency has rolled out a series of ads showing the public s single-minded desire ...
03 Nov 2011
| by Anne Cassidy
The Food Standards Agency, the government department responsible for protecting public health
20 Oct 2011
| by Our Parliamentary correspondent
framework is fit for purpose."
The Government's strategy on public health was branded "pathetic ...
22 Sep 2011
| by Our Parliamentary correspondent
plans to "nudge" people into changing their behaviour would not spell the end of public health campaigns ...
21 Sep 2011
| by Matthew Chapman
The ad, created by Happy Hour Productions, featured several members of the public in a shopping centre tasting juice in front of orange-filled crates.
The voiceover said: "In a recent test, the majority of people preferred the taste of Del Monte to the leading juice brand."
PepsiCo UK Ireland ...