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Mars appoints agencies to Galaxy digital account

The agencies, which are incumbents on the Galaxy advertising, media and PR accounts respectively, clubbed together for the pitch, against undisclosed agencies. The chocolate brand has done little in the way of digital marketing to date, although it has a sizeable following on its Facebook fan page ...

Brewers seek ad agency to boost beer's image

Executives from a number of brewers are working with the British Beer Pub Association to enhance the public s attitude towards beer as part of a renewed effort to revive the struggling sector. Research ... , the director of public affairs at the BBPA, said: "Leading brewers are working with the BBPA on an ongoing ...

Virgin launches ad review for new water brand

into additional European countries at a later date. Strauss Group will own 58 per cent of the venture, while ...

Martini introduces 'luck is an attitude' ad in Europe

starring a member of the public who was selected via a talent search on Facebook.

Romanian chocolate wins direct creatives' debate

among the UK's more sophisticated public. ( See the Rom case study for youself and read what ...

Agencies line up for £4m Mattessons business

the past few years, the agency has rolled out a series of ads showing the public s single-minded desire ...

FSA selects Dare to tackle food safety

The Food Standards Agency, the government department responsible for protecting public health

Teens seek curbs over alcohol ads

framework is fit for purpose." The Government's strategy on public health was branded "pathetic ...

Government rejects calls for ban on junk-food advertising

plans to "nudge" people into changing their behaviour would not spell the end of public health campaigns ...

PepsiCo rumbles Del Monte ad

The ad, created by Happy Hour Productions, featured several members of the public in a shopping centre tasting juice in front of orange-filled crates. The voiceover said: "In a recent test, the majority of people preferred the taste of Del Monte to the leading juice brand." PepsiCo UK Ireland ...

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