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Public unruffled by 'sexy' outdoor ads

28 Feb 2012 | by Maisie McCabe

widespread offence to the public and are considered less offensive than TV ads, according to research from...The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile ... the OMC said endorsed the position taken by the ASA and suggested the body reflects public opinion ...

Public to choose winner of new YouTube Ad of the Year award

06 Sep 2010 | by Noelle McElhatton

of the Year winner will be chosen by the general public. While a judging panel of marketing experts ...

Durex taps 'Gen Y' for crowdsourcing

26 Aug 2010 | by Anne Cassidy

competition to get members of the public to create its next ad.

Reality check: August

23 Sep 2010 | by Campaign Staff

Once again, Campaign's monthly look at which ads most resonate with the public showed a clear

And in the real world... The Boston Globe, Virgin Media, Freeview and more

05 May 2009 | by Caroline Lovell

could be rolled out to 40 per cent of British homes by next June, bringing the launch date forward from the planned switchover date to the World Cup in South Africa. Source: The Telegraph Fiat s plan to create a ...

Digital shops gear up for GSK roster review

09 Jun 2011 | by Sarah Shearman

Sensodyne, Panadol and Horlicks. GSK recently rolled out the biggest campaign to date for its dental ...

And in the real world... Virgin Atlantic, Danone, Porsche, Marks & Spencer and more

26 May 2009 | by Anne Cassidy

for the first time that he hopes to go before his previously announced departure date. Source: The Times ...

Mindshare wins $100m consolidated Cadbury, Kraft business in Asia

01 Dec 2010 | by Staff

for Kraft Foods to date. Mindshare works with Kraft Foods in Southeast Asia, and Cadbury had used a ...

WCRS ad for Holland & Barrett axed

05 Aug 2009 | by Hadassah Nymark

acknowledged that the date, although correct on the TV ad, had been published wrongly on its website ...

Y&R and Taxi win global Revlon creative

08 Jun 2011 | by Matt Williams

of publication. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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