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Advertising trusted by 69% of the public

Just over two thirds of the British public trust advertising to "some extent" or "to a great extent...said, there is more that the industry could do to build a more positive reputation among the public ... encouraging they indicate that the public isn t necessarily indifferent to advertising ...

ASA appoints new comms and public affairs chief

, marketing and public affairs, replacing Esra Erkal-Paler....Taffe will oversee a team of seven people responsible for promoting advertising self-regulation. Erkal-Paler has taken a job at the pharmaceutical company AstraZeneca. Taffe joined the ASA in 2004 as policy and public affair advisor and was subsequently promoted to communications and policy manager ...

Public health ads first in line for Tory cuts

LONDON - Ad campaigns to improve public health are expected to be the first victim of deep cuts...DoH invests heavily in publicity campaigns to promote healthy lifestyles. This money is spent despite ...

Government to release public advertising value guide

, there is inconsistency in the way government evaluates public sector marketing. He said: At a time of great pressure on public finances it is right to be looking closely at how communicators measure the benefits of what ...

Publicis to restore public faith in social work

public perception of the career as well as recruiting potential social workers from a wider range ...

Public View - What does the public think of the DCSF anti alcohol abuse ad?

Watch the video above to find out more. Watch the original ad 'Spin the bottle' Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

Public View - DOH 'autumn swine flu' by DDB London

Did the new public information ad on Swine Flu send a shiver through the members of the public we

Campaign Big Awards 2010: Charity and public sector winners

View all of the winning campaigns from the Charity and public sector category.

Public View - McCain's 'good unlimited' by Beattie McGuinness Bungay

LONDON - Did BMB's latest ad put a smile on the face of members of the public?...Watch the video above to find out. View the original ad: McCain's 'good unlimited' by Beattie McGuinness Bungay Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

Public View - DfT 'don't drug drive' by Leo Burnett London

LONDON - Did the public get a kick from the DfT's latest ad to discourage drug-driving?...Watch the video above to find out. Watch the original ad: Department for Transport 'don't drug drive' by Leo Burnett Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.