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Is outdoor trading dated?

31 May 2012

Should the medium move to trade in cost per thousand, Alasdair Reid asks.

Learn the New 'Dating' Game

15 Oct 2010 | by Suzanne Bidlake, associate editor (reports), Campaign

Consumers can be reached more easily but they are more discerning, so brands must be wary of looking too desperate

Can advertising win over the public?

08 Dec 2011 | by Ian Barber

What more can be done to improve the public's perception of the business in 2012, Ian Barber asks....public attitudes. Front Foot, as it was coined, asked the industry to take notice and do something about the public's growing aversion to this thing called advertising. If Front Foot was a twinkle in Lefroy ... are the ideas?" The AA is already planning its industry summit on 29 February 2012. If progress to date ...

Betfair launches biggest campaign to date

17 Aug 2010 | by Sara Kimberley

The TV and online campaign will be rolled out across the UK and Europe from Saturday (21 August) and aims to increase Betfair's three-million-strong betting community and, according to the company, represents the biggest ad campaign to date. The activity will also be supported by a global online push ...

Cannes organisers change date of 2012 festival

31 Aug 2011 | by Daniel Farey-Jones

"for various internal and external reasons" and have decided to move the dates by popular demand ... the earlier dates, but after consulting with many people in the industry, there was an overwhelming view that our delegates would prefer to revert to the traditional Cannes Lions date. A time slot that has been ...

Freesat unveils biggest ad campaign to date

01 Oct 2010 | by Sara Kimberley

The ad debuts tomorrow (2 October) and will be the biggest ad for the brand to date. It will use a new strapline "Subscription-free satellite TV. There is no catch", as part of a new brand strategy. The campaign includes a series of 60- and 30-second TV ads that run through to January 2011. It has been ...

Fujifilm readies biggest ad campaign to date

24 May 2011 | by Sara Kimberley

Fujifilm, one of the UK's leading digital camera companies, is launching its biggest-ever TV ad campaign this week.

Extra-marital dating site seeks creative and media buying agencies

27 Apr 2010 | by Matt Williams

LONDON - IllicitEncounters.com, the UK's largest extra-marital dating site, is on the hunt

Advertising trusted by 69% of the public

03 May 2011 | by Sara Kimberley

Just over two thirds of the British public trust advertising to "some extent" or "to a great extent...said, there is more that the industry could do to build a more positive reputation among the public ... encouraging they indicate that the public isn t necessarily indifferent to advertising ...

Publicity is an art form

28 Jul 2011

In another case of advertising cosying up to the art world, the digital agency Poke is getting one of its projects exhibited at The Museum of Modern Art in New York.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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