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Mars appoints agencies to Galaxy digital account

23 Jan 2012 | by Sarah Shearman

The agencies, which are incumbents on the Galaxy advertising, media and PR accounts respectively, clubbed together for the pitch, against undisclosed agencies. The chocolate brand has done little in the way of digital marketing to date, although it has a sizeable following on its Facebook fan page ...

Romanian chocolate wins direct creatives' debate

29 Nov 2011 | by Daniel Farey-Jones

among the UK's more sophisticated public. ( See the Rom case study for youself and read what ...

Seabrook Crisps in hunt for ad agency

07 Jul 2011 | by Matt Williams

as part of the Government's initiative to get the UK public to cut their daily salt intake. ...

ASA rejects 'racist' Cadbury ad complaints

21 Jun 2011 | by Sara Kimberley

The ASA said the Fallon-created ad for Cadbury's Bliss bar, which included the strapline: "Move over Naomi, there's a new diva in town", will not be investigated. The ASA received four complaints, including one from Operation Black Vote and three from members of the public, who believed the ad ...

Close-Up: Why AMV is taking app users on a journey into sound

06 May 2011 | by Mark Fairbanks

posters by artists including Andy Gilmour that we released in targeted publications to get influencers ...

Muirhoward team wins Newspaper Society Young Team gong

13 Apr 2011 | by Ed Owen

The brief, for a campaign that encourages members of the public to participate in Mars' football sessions, was set by Gemma Hamilton, a planner at Abbott Mead Vickers BBDO. The winning team created footballs installed with GPS chips, for people to use and then pass on, tracking the football's journey ...

Ferrero appoints RKCR/Y&R to Tic Tac creative business

25 Nov 2010 | by Matt Williams

of refreshing little lifts" positioning. Tic Tac was in the public eye last year after a technical error ...

Cadbury dodges TV ad curbs with online Buttons activity

26 Aug 2010 | by Anne Cassidy

The brand has launched an online activity workshop designed for mums and children called "Buttons Furry Tales" (www.buttonsfurrytales.com), created by Drum PHD. The website, which asks visitors for a date of birth and warns that an adult must be in supervision, allows users to personalise their own ...

Nestlé invites fans to be part of new Milkybar campaign

02 Aug 2010 | by John Reynolds

biggest spend on a Milkybar campaign to date. Initial activity centres on encouraging members of the public to compete for the chance to feature in the next "Ungrow up" ad by uploading their impersonation ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

07 Jul 2010 | by Suzanne Bidlake

To show the 4 wheel drive winter use Charity, NGO, Not-for-Profit, Public Service Title We suffer. So ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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