Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
with the entertainment industry and aims to "capture the moment of now". However, the UK roll-out date is yet ...
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Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
campaign that runs for three months, accompanying previous executions "blind date," "pink bomb ...
PepsiCo rumbles Del Monte ad
21 Sep 2011 | by Matthew Chapman
The ad, created by Happy Hour Productions, featured several members of the public in a shopping centre tasting juice in front of orange-filled crates. The voiceover said: "In a recent test, the majority of people preferred the taste of Del Monte to the leading juice brand." PepsiCo UK Ireland ...
Innocent in ad drive for smoothies
13 Sep 2011 | by Sara Kimberley
Innocent has launched a £3.6m ad campaign, its biggest marketing initiative to date, to highlight
Publicis snatches £8m Nescafé account from McCann
01 Sep 2011 | by Matt Williams
failed to capture the public s imagination and Nestl announced that it was reviewing its Gold Blend ...
Lucozade Sport ad track hits number one chart spot
12 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
campaign that engaged with the public on a number of levels across three months, resulting in the hit ...
Innocent kicks off search for digital agency
04 Nov 2010 | by Anne Cassidy
The brand has begun the process of contacting agencies as it looks to find a shop to create a digital campaign around several projects for 2011. It has previously developed work in-house and has also used the digital creative agency Soup and the digital shop Public to handle digital advertising ...
Pepsi 'deception for sex' ad escapes ban
14 Jul 2010 | by Joe Thomas
offended against generally accepted moral, social or cultural standards or offended public feeling ...
Coca-Cola to launch 'There's always a Schweppes' summer campaign
09 Jul 2010 | by Joe Thomas
, Schweppes Lemonade and Coca-Cola. It marks the two companies biggest joint marketing campaign to date ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
