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MEC retains $100m Activision international account

by the time of publication. A spokeswoman for MEC declined to comment. Follow Maisie McCabe on Twitter ...

Page 3 model spoofs Old Spice ad for The Sun

The video , created by Glue Isobar, features Page 3 favourite model Rosie in a parody of the ad, which features fast-talking, musclebound former American Football star Isiah Mustafa talking to camera. Page 3 dates back to November 1970, during Edward Heath's tenure as prime minister, when model ...

The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

Extension to ASA remit to include commercial websites is 'imminent'

no date has been set, changes are imminent." The ASA was formed in 1962, primarily as a regulatory body ...

APG Creative Strategy Awards - Xbox 'Halo 3 - believe' by McCann Erickson

of this activity far outreached anything in the category to date or since 500 key lifestyle consumer technology ... EMEA, before the game was even on shelves. By Christmas, EMEA to-date sales were at 1.8 million a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.