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ASA raps Scotland's panda 'gift' claim

to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ...

The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

COI shortlists 12 for anti-obesity task

minority marketing, sponsorship and digital agencies are expected to pitch later this year. Public Health ...

GSK calls DM pitch for Niquitin brand

GSK has invited both roster and non-roster agencies to bid for the brief, which involves on- and offline DM work. The brand's most high-profile activity to date has been a direct-response TV campaign by WCRS, which asked viewers for their mobile numbers so it could send them supportive messages to help ...

GSK calls DM pitch for Niquitin brand

GSK has invited both roster and non-roster agencies to bid for the brief, which involves on- and offline DM work. The brand's most high-profile activity to date has been a direct-response TV campaign by WCRS, which asked viewers for their mobile numbers so it could send them supportive messages to help ...

AstraZeneca seeks agency for Crestor CRM strategy

prescription medicines. The companies felt that the public would be against such a move. If you have ...

AstraZeneca seeks DM shop for Crestor

above-the-line advertising to market prescription medicines. The companies felt that the public would ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.