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How banks can re-build trust through advertising

02 Sep 2011 | by Jamie Robertson

Since the collapse of Lehman Brothers, the queues outside Northern Rock and the subsequent public bailout of some of the leading high street banks; trust, confidence and satisfaction has fallen ... ) followed up by communications that informed the public of these changes in an engaging way. So whatever ...

Aviva grateful for comic relief in turbulent times

19 Aug 2011 | by John Tylee

of public respect for financial institutions has concentrated Aviva's mind on corporate social ...

Protests to ASA over ads fall by 13%

12 May 2011 | by Matt Williams

The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010, according to the organisation s annual report. Complaints from the public represented 96% of the complaints received, with those from industry accounting for the other 4%. Of the ads subject to complaint ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

Barclaycard launches follow-up to hit iPhone game

15 Jun 2010 | by John Reynolds

notched up 12m downloads to date....Extreme "remains the most successful branded free app ever released" with 12m downloads to date. ...

CST and MediaVest Manchester win £11m National Accident Helpline account

04 Feb 2010 | by Matt Williams

members of the public talking about how the company has helped them make a successful claim in the past ...

And in the real world... GM, BBC, Google, CBS and Tesco

09 Dec 2009

Alistair Darling will today flesh out plans for the biggest squeeze in public spending for a generation ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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