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Aviva revamps Downton Abbey idents as Ofcom launches investigation

not like the approach we took with our recent ITV sponsorship idents. "The pleasure of the viewing public ... took with our recent ITV sponsorship idents. The pleasure of the viewing public matters to us a great ...

Confused.com '18 million strong' claim banned

comparison site Moneysupermarket.com, which had complained to the ASA, as had 12 members of the public ... . Confused.com was invited to comment but did not respond by the time of publication. ...

LV= launches £4m TV ad campaign

The car insurance brand said the activity is its biggest campaign to date. It breaks this week and runs until mid-September across national TV. The ad, created by Designate, refers to the success of the brand and the number of customers it has gained, with a voiceover that says: "Over 1,000 new customers a ...

Gocompare's Gio Compario signed up for another year

of the campaign to date meant there was very little doubt in our minds that Gio would be back for another term ...

Clemenger BBDO Melbourne scoops PR Grand Prix

Clemenger BBDO Melbourne s "break up" campaign for the National Bank of Australia in which the bank staged a public break up with its rivals, scooped the top award. Political Lobbying Media Relations (PLMR) London led a stronger showing from UK PR companies this year, winning two Gold PR Lions ...

Protests to ASA over ads fall by 13%

The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010, according to the organisation s annual report. Complaints from the public represented 96% of the complaints received, with those from industry accounting for the other 4%. Of the ads subject to complaint ...

FT unveils global 'business at your fingertips' campaign

and online executions will appear in business publications such as The Economist, Time, Fortune, Prospect ...

Poster ads compete for place in Outdoor Hall of Fame

advertising and the best outdoor campaigns of all time. A public vote will determine the final inclusions ...

Outdoor Hall of Fame contest opens

Wootton. But the final line-up will be determined by public votes. Go to www ...

NatWest hit with ASA ban for customer charter ad

Two people complained to the Advertising Standards Authority about the TV ad by M C Saatchi, which had a voiceover stating: "NatWest has made a public promise to become Britain's most helpful bank ... It's why we created our Customer Charter. It's why, when you told us to open on Saturdays, we did ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.