The Year Ahead For ... the City
12 Jan 2012 | by Alex DeGroote
in 2011 - the initial public offering market was fairly hot, with listings from the likes of LinkedIn ...
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Dare lands £28m Gocompare task
22 Feb 2012 | by Sara Kimberley
, to an end. Gocompare spots topped Marketing s poll of the most irritating ads voted for by the public ...
How has the downturn affected the media sector?
01 Dec 2011 | by David Walsh and Dominic O'Connell
), public sector (falling) and corporate investment (good, but outlook worsening).Interestingly, though ... banks are shedding all the sludge they accumulated in the boom and public-sector job cuts are only now ...
Aviva revamps Downton Abbey idents as Ofcom launches investigation
30 Sep 2011 | by Maisie McCabe
not like the approach we took with our recent ITV sponsorship idents. "The pleasure of the viewing public ... took with our recent ITV sponsorship idents. The pleasure of the viewing public matters to us a great ...
How banks can re-build trust through advertising
02 Sep 2011 | by Jamie Robertson
Since the collapse of Lehman Brothers, the queues outside Northern Rock and the subsequent public bailout of some of the leading high street banks; trust, confidence and satisfaction has fallen ... ) followed up by communications that informed the public of these changes in an engaging way. So whatever ...
Aviva grateful for comic relief in turbulent times
19 Aug 2011 | by John Tylee
of public respect for financial institutions has concentrated Aviva's mind on corporate social ...
Santander appoints Euro RSCG
28 Jul 2011 | by Matt Williams
Euro RSCG secured the position without a pitch and will oversee a number of strategic projects for the bank s retail division as it looks to combat the public s perceptions of its poor customer service ... marketing strategy to help combat the public s poor perceptions of its customer service. The bank ...
Confused.com '18 million strong' claim banned
27 Jul 2011 | by Daniel Farey-Jones
comparison site Moneysupermarket.com, which had complained to the ASA, as had 12 members of the public ... . Confused.com was invited to comment but did not respond by the time of publication. ...
Santander calls private bank review
21 Jul 2011 | by Sara Kimberley
to combat poor perceptions, and to improve public trust in the British banking industry. As part ...
LV= launches £4m TV ad campaign
05 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
The car insurance brand said the activity is its biggest campaign to date. It breaks this week and runs until mid-September across national TV. The ad, created by Designate, refers to the success of the brand and the number of customers it has gained, with a voiceover that says: "Over 1,000 new customers a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
