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Marmite introduces spoof products in print and poster campaign

Created by DDB UK the ads break on 1 March. It introduces the spoof products with mocked-up pack shots, accompanied by the text "have we gone too far?". Ater grabbing the public's attention, a second series of ads will be rolled out that go on to admit that while the brand is not planning to launch any ...

BBH Tango posters escape ban

for public display as it suggested the act of shaving one s vaginal hair. Britvic, the manufacturer of Tango ...

Peta swine flu ad slammed by ASA

One person complained that the ad, which urged members of the public to opt for vegetarianism, could cause people to worry unnecessarily about how they might contract the disease. Peta said the ad served to highlight the role livestock production played in the incubation, development and transmission ...

Tesco price comparison ads banned by ASA

The ads, created by The Red Brick Road, featured animated products and shopping baskets while a voiceover in the TV spot and text in the print execution stated Tesco s prices were cheaper than Asda s. Asda challenged the ads and made a series of complaints to the ad regulator. A member of the public ...

Courage poster banned for bravery implication

The ad, by Kindred Agency, featured a nervous-looking man sitting on a sofa with a glass of beer, next to a woman wearing a figure-hugging dress with the label still attached. Text from a speech bubble coming from a pint of beer read "take courage my friend". Three members of the public complained ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.