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Romanian chocolate wins direct creatives' debate

among the UK's more sophisticated public. ( See the Rom case study for youself and read what ...

The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

Marmite introduces spoof products in print and poster campaign

Created by DDB UK the ads break on 1 March. It introduces the spoof products with mocked-up pack shots, accompanied by the text "have we gone too far?". Ater grabbing the public's attention, a second series of ads will be rolled out that go on to admit that while the brand is not planning to launch any ...

The Work: Private view

"knickers at Twickers"? For the benefit of that tiny minority of you who have not "enjoyed" a public school ...

The Work: Private View

that the public will be fascinated by their wares? The sheer arrogance of assuming that we want to read ... as it does about them, but then that's probably true of the general public's reaction to any marketing. I ... Brief: Showcase the "real" music that Absolute plays and establish the new brand in the public's mind ...

COI shortlists 12 for anti-obesity task

minority marketing, sponsorship and digital agencies are expected to pitch later this year. Public Health ...

The Work: Private View

trouble in the dubbing studio than the Stones on Top of the Pops -my,how that probably dates me ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.