Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
with the entertainment industry and aims to "capture the moment of now". However, the UK roll-out date is yet ...
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Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
campaign that runs for three months, accompanying previous executions "blind date," "pink bomb ...
Shreddies and Cheerios fight croissants in breakfast ads
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...
Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint
15 Feb 2012 | by Sarah Shearman
checked that the date of birth of users was given some time before they attempted to play the game, so ...
Martini introduces 'luck is an attitude' ad in Europe
30 Nov 2011 | by Matthew Chapman
starring a member of the public who was selected via a talent search on Facebook.
FSA selects Dare to tackle food safety
03 Nov 2011 | by Anne Cassidy
The Food Standards Agency, the government department responsible for protecting public health
PepsiCo rumbles Del Monte ad
21 Sep 2011 | by Matthew Chapman
The ad, created by Happy Hour Productions, featured several members of the public in a shopping centre tasting juice in front of orange-filled crates. The voiceover said: "In a recent test, the majority of people preferred the taste of Del Monte to the leading juice brand." PepsiCo UK Ireland ...
Innocent in ad drive for smoothies
13 Sep 2011 | by Sara Kimberley
Innocent has launched a £3.6m ad campaign, its biggest marketing initiative to date, to highlight
Aldi fends off alcoholism complaints
07 Sep 2011 | by Matthew Chapman
Supermarket chain Aldi has escaped censure after several members of the public complained about its
Birds Eye frozen veg ad banned by ASA
17 Aug 2011 | by John Reynolds
defended its ads, claiming there is a misconception among the public that "fresh" was better than "frozen" and furthermore the ads were intended to educate the public about the benefits of frozen food. Additionally ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
