TBWA snares £25m Muller account
10 Feb 2011 | by Sara Kimberley
TBWA\London's capture of the entire Muller business marks a turnaround in its fortunes on the account. The agency has worked with Muller since 2004 after winning the UK account from Publics. However, its hold on the business had weakened when VCCP won a 2009 pitch to handle the 8m Muller Corners ...



