RKCR/Y&R lands advertising brief for brewers association
10 May 2012 | by Anne Cassidy
Association to enhance the public's attitude towards beer as part of a renewed effort to revive the struggling ...
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Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
campaign that runs for three months, accompanying previous executions "blind date," "pink bomb ...
Pepsi releases 'Live For Now' ad starring Nicki Minaj
09 May 2012 | by Loulla-Mae Eleftheriou-Smith
with the entertainment industry and aims to "capture the moment of now". However, the UK roll-out date is yet ...
Gravity Road lands content brief from Bombay Sapphire
03 May 2012 | by Jeremy Lee
The agency is planning to extend Bombay Sapphire's platform for promoting and championing the arts, called The Imagination Series, into film. The platform, which has previously consisted of public art ... chaired by the Oscar-winning writer of Precious , Geoffrey Fletcher. Members of the public are invited ...
Manning Gottlieb OMD wins Tanfield Food Company account
14 Mar 2012 | by Nick Batten
largely undiscovered brand known to the public. ...
Shreddies and Cheerios fight croissants in breakfast ads
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...
Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint
15 Feb 2012 | by Sarah Shearman
checked that the date of birth of users was given some time before they attempted to play the game, so ...
Mars appoints agencies to Galaxy digital account
23 Jan 2012 | by Sarah Shearman
The agencies, which are incumbents on the Galaxy advertising, media and PR accounts respectively, clubbed together for the pitch, against undisclosed agencies. The chocolate brand has done little in the way of digital marketing to date, although it has a sizeable following on its Facebook fan page ...
Brewers seek ad agency to boost beer's image
12 Jan 2012 | by Matt Williams
Executives from a number of brewers are working with the British Beer Pub Association to enhance the public s attitude towards beer as part of a renewed effort to revive the struggling sector. Research ... , the director of public affairs at the BBPA, said: "Leading brewers are working with the BBPA on an ongoing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
