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Government ties smoke alarm warning to clocks change

creative director, said: "Getting the public to test their smoke alarm is vitally important. We hope ...

Tories give up party political broadcast slot for East Africa

public to give their support." The film stars Conservatives such as Prime Minister David Cameron ...

ASA launches tongue-in-cheek ad campaign

to raise public awareness of its regulatory role....-Paler, director of communications, policy and marketing ASA, said: "We want the public to know that the ASA ... , it is equally important that we inform the public of this significant enhancement for consumer protection online ...

Fairtrade Fortnight digital drive seeks 'show offs'

The campaign has been developed by Ben Everitt and Sophie Bodoh, and creative directors Dan Norris and Ray Shaughnessy, to persuade the public to "show off" their Fairtrade credentials. A short film has ... that Fairtrade products are important to 47% of the UK public , and sales of Fairtrade products are set to surge ...

Census TV ad breaks tonight

The creative concept for the campaign builds on the Census' purple C logo. It has an origami theme and acts as a call to action, urging the public to "help tomorrow take shape". The lead agency is Bray ... -targeted stations. It features a purple origami bus, football equipment and a hospital, illustrating the public ...

The Social Experience Economy

of everybody and how they are related. To date, the biggest barrier to creating this ecosystem online has been ... they want to spend and which dates suit everyone in their party. Social product experiences connect ...

Unleash the power of production

for the digital industry already exists. What needs to change are out-dated attitudes. Agencies and clients need ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

ASA dismisses complaints against DfT climate change ad

deemed likely to mislead the public. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.