Department of Health reviews anti-smoking ad brief
17 May 2012 | by Sara Kimberley
. However, government adspend on encouraging the public to stop smoking has fallen considerably under ...
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general sense of public opinion and the kinds of themes and images that might not be to everyone's liking ...
. However, government adspend on encouraging the public to stop smoking has fallen considerably under ...
The ad, which also promoted a book about Northern Israel, ran in November and attracted 350 complaints from members of the public and bodies such as 1948 Lest We Forget, Friends of Al Aqsa, and Jews for Justice for Palestinians. It included a map which showed dotted lines around the Golan Heights area ...
the application process with a blaze of publicity from media partner Metro. The list includes creative agencies ...
at an older audience. Jean Adams, a lecturer in public health at the university, said: "While ads stay ... Abbott, Labour's public health spokeswoman, said: "Children should be protected from junk ...
There was no formal pitch process, but Work Club was appointed after proposals by several agencies. The campaign will involve a range of media that encompasses online and offline work. The campaign's objective is to harness public opinion to change the Common Fisheries Policy, which is up for review later ...
This has resulted in M4C, which was launched in 2010 to handle COI's business, picking up the accounts for Visit Britain, London Partners, VisitEngland, part-government-funded campaigns and some NHS primary care trusts. It is expected to pick up further governmental and public sector media accounts ...
members of the public who are concerned about the safety or welfare of children to contact the NSPCC ...
DLKW Lowe was awarded the work after two separate pitches, which were both run through COI. The agency will now be responsible for delivering public awareness and information campaigns ... and public confidence in the UK's democratic process. ...
The Food Standards Agency, the government department responsible for protecting public health
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.