22 May 2012
| by Loulla-Mae Eleftheriou-Smith
campaign that runs for three months, accompanying previous executions "blind date," "pink bomb ...
10 May 2012
| by Jeremy Lee
The dating website Mysinglefriend.com, which was founded by the celebrity property renovator Sarah...advertising.
Agency sources suggest that the dating site is now looking to invest in press and television ...
the website in 2004.
Mysinglefriend.com positions itself as a "social dating site". It differs from traditional dating websites in that, while single people can add themselves to the site, the profiles ...
10 May 2012
.
In theory, members of the political classes are but humble public servants without executive powers ...
timing, the "fit and proper" furore coincided with the publication of BSkyB interims for the nine months ...
10 May 2012
the public thinks.
Digital has laid waste to so many of the old distribution networks that forced us ...
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At the same time as digital has opened up new ways to reach the public, it has complicated the old ways ...
reached their public undiluted, and the rewards their creations reaped more than made up for the extra ...
03 May 2012
| by Katherine Levy
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It is understood that Healy's start date has yet to be agreed, pending the completion of negotiations with Walker ...
18 Apr 2012
| by Maisie McCabe
and interactive marketing, direct and promotional marketing, public relations and other communications services ...
29 Mar 2012
| by Sue Unerman
, but on the conversations and experiences of millions of consumers.
Those experiences and conversations are public and broadcast because the internet is public and broadcast. It is hopeless to rely on advertising spin ...
22 Mar 2012
| by Katherine Levy
You know what I'm going to discuss next, don't you? Yes, that's right. It's amazing how quickly Pavlovian conditioning can take hold of the individual or public consciousness. Just weeks ago, most of us only associated the three piglets with childhood, when it was acceptable for another human being ...
20 Mar 2012
| by Daniel Farey-Jones
the application process with a blaze of publicity from media partner Metro. The list includes creative agencies ...
13 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious.
An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...