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Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

actor Ashton Kutcher plays a host of characters recording online dating videos, has entered the chart ...

Campaign Viral Chart: P&G Olympics ad shared over 300,000 times

20 Apr 2012 | by Ben Hall

, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully ...

Campaign Viral Chart: Kony clings on despite St Pat's Guinness boost

23 Mar 2012 | by Ben Hall

The 30-minute Kony film, an ad to raise public awareness of crimes committed by the Ugandan warlord Joseph Kony, has topped the chart for the past three weeks and has now been shared more than five times a second since it was published on 5 March. Since last week, the film has attracted five ...

UM lands Zipcar's £4m planning and buying account

21 Mar 2012 | by Nick Batten

our response-driven strategy with a push to educate the public about car clubs as a category, making ...

Campaign Viral Chart: Angry Birds burst in but Kony keeps spreading

16 Mar 2012 | by Ben Hall

'Kony 2012', funded by a campaign group called Invisible Children and directed by co-founder Jason Russell, set the social web alight last week when its was shared five millions times in a matter of days . The 30-minute film is intended to raise public awareness of the crimes of Ugandan warlord Joseph Kony ...

Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric

09 Mar 2012 | by Ben Hall

The 30-minute film to raise public awareness of the crimes of Ugandan warlord Joseph Kony

Greenpeace offers £5,000 budget to create anti-VW ad

06 Sep 2011 | by Matthew Chapman

to judge the public's anti-VW ads and their favourite entrant will receive a campaign-themed prize ...

Vauxhall turns competition winner's design into billboard

24 Jun 2011 | by Maisie McCabe

the UK public to design a scene featuring a Vauxhall Corsa, using a Facebook application, and then post ... public vote on Facebook, and then judges from Vauxhall and graffiti and street art studio Paintshop ... . The level of entries proves the British public have a great affection for the Vauxhall Corsa, so we ...

Protests to ASA over ads fall by 13%

12 May 2011 | by Matt Williams

The ASA received more than 25,000 complaints about 13,074 different ad campaigns in 2010, according to the organisation s annual report. Complaints from the public represented 96% of the complaints received, with those from industry accounting for the other 4%. Of the ads subject to complaint ...

Bringing joie de vivre back to Renault's UK ads

08 Apr 2011

to the British public's view of Renault. "When we talk to customers and dealers - and we do it a lot - we find ... ." To date, the Megane Experiment website has attracted some 500,000 visitors - a similar viewing figure ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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