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To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... to be relevant in young consumers' lives and you don't understand the power and role technology plays ...
to convince their chief executives that there are more meaningful ways for brands to gain publicity....Q: Havas' Meaningful Brands Index was released this month and my brand was not in it. It's the kind of publicity my chief executive will want us to be part of. My question is, what does 'meaningful' mean? A: You and your chief executive need to worry about whether there is a Meaningless Surveys ...
in their selection: they must be relevant to your business, but also responsive to your skilful marketing attentions ...
app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ...
interest in the roadshow. STRATEGY AND PLAN Legrand wanted to get coverage in trade publications ...
Mondays' campaign message. Six ads were shortlisted in December and the public were asked to vote ...
and provide a new route for the public directly through to Buckingham Palace. The scheme is linked ...
by the coalition Government, Ofcom wants to sweep away the regime of price controls on business and most public ...
the success of the 'Greatest Job in the World' campaign? We might not have received the same publicity ...
on public irritation with doorstep-selling techniques, but face-to-face marketing takes many forms across ... with an increasingly sceptical public? The days of the travelling salesman may be over, says Pete Markey, chief ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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