Dentyne 'blog smog' by McCann Erickson New York
20 Apr 2009
The animated spot shows the catastrophic effects of a blogger who spends all of his time indoors with his mouth closed coming into contact with the public. ...
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Gillette 'ProGlide challenge' by BBDO New York
14 Jan 2011
The ad is part of a teaser campaign for the upcoming launch of Gillette Fusion ProGlide on the 25th January, with Wilkinson and O Driscoll challenging male members of the public to take the ProGlide Challenge, with seven hidden cameras capturing the stunned reactions ranging from the startled ...
Lego 'kipper' by TBWA
29 Oct 1980 | by John Tylee
Narrated by Tommy Cooper, the quirky stop-frame animation commercial was as popular within the industry as the public at large. Indeed, it was voted one of the 100 greatest ads by Channel 4 viewers. In the film, Lego bricks are transformed into a series of monsters and missile-eating machines. A ...
Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
Click on image to enlarge Methodology : 1. Identification of target audience: Use of nodal analysis to identify key words and phrases relevant to the target audience. This is achieved ... segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
the worst of recessionary cutbacks. Anti-bacterial. These soaps enjoyed a surge in sales with public ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
so some of the lifestyle imagery means that the lifestyle imagery is not as relevant to them ...
Glue Isobar wins AkzoNobel DIY digital creative account
03 May 2012 | by Katherine Levy
Deco and Hearst publications. Glue Isobar won the business without a pitch. There was no incumbent ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
, super easy, highly relevant and it creates a feelgood factor without going anywhere near the word green ...
Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers
01 May 2012 | by Rachel Barnes
; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...
Unilever campaign celebrates feet, the 'unsung heroes'
30 Apr 2012 | by Maisie McCabe
by the time of publication. At Ponce Buenos Aires, the art director was Nacho Perez De Muro ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
