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Comparethemarket.com 'tough decision' by VCCP

Orlov and Sergei meeting the UK public. The ad was written by Matt Lloyd and Javier Romartinez ...

William Hill ‘bum’ by BMB

The brief was to "talk to consumers in a way that is relevant to them and communicate the range of markets that William Hill offer as well as positioning the brand as being at the forefront of betting innovation and technology". The ad was written by Ben Walker and art directed by Matt Gooden ...

Aviva 'you are the big picture' by AMV

.youarethebigpicture.com or via the Aviva Facebook page. For the first 250,000 photos uploaded by the public, Aviva will donate 1 ...

Comparethemarket.com 'jacuzzi' by VCCP

Created by VCCP, this latest instalment of the series was unveiled to the meerkat-adoring public via the social networking service Facebook, where the campaign s star has over 600,000 friends. ...

RBS Group's Andrew Wilson to take client-facing role at WPP

of Andrew s role was building a team in public affairs and PR. He s done that now, that team has been built ...

HSBC's Chris Clark on a new era for the bank's marketing

, and generated fantastic consumer sentiment, but when we asked people, "is it relevant to you?" they would ...

Helen Edwards: Why borderline decisions can make or break a brand

can prevail, performance in a fragmentary task with only tangential relevance to the core skill ...

Santander UK seeks to bring in lobbying help

Santander UK is understood to have a pitch process under way for its public affairs account....on the bank s UK-focused public affairs and will not include Brussels liaison, which is led out of Madrid ...

James Murray resigns from Fleishman-Hillard

comms, public affairs and financial services.

Brand barometer: Car insurers, which one is most prominent online?

Click on image to enlarge Methodology : 1. Identification of target audience: Use of nodal analysis to identify key words and phrases relevant to the target audience. This is achieved ... segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.