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Merrell 'add your own scenery' by The Minimart

with Merrell donating up to $250,000 to help conserve public lands across the world. Visit Merrell Add ...

Diesel 'Diesel Island' by Santo

The activity invites people to create and vote on laws, public holidays and the national anthem to help shape a democracy through social games on Facebook integrated with Diesel's site. Six films have been released on YouTube and Diesel Island's website, created by Santo London and produced by Stink ...

Pretty Polly 'hunt for legs 11' by BMB

The campaign centres on a Pretty Polly pop-up shop set up in Knightsbridge to track down the year s most beautiful pins . The campaign is supported by press and digital posters. A photographer will take pictures of visitors to the shop and upload images onto Facebook for the public to vote ...

Cadbury Dairy Milk 'nibbles' by Hyper and Stink Digital

. The store locations and opening hours of each online widget will not be made public. Consumers will have ...

Pants to Poverty 'panteater' by Leo Burnett

A viral campaign warning the public of the dangers of unethical pants introduces the tale of a mythical creature, The Panteater . Derived from the better known anteater, the Panteater is a mutated creature who has fed for too long on the evil pesticide-ridden pants now prolific in the Western world. ...

Brand Health Check: French Connection

credibility and relevance. The focus therefore has to be on its own retail strategy; a focus certainly ... currently function as hanging rails for product. Bring more excitement, cultural relevance, theatre ...

Think BR: In whom we trust

and Domino s was subjected to very public, global criticism. The rise of ecommerce sites and communities ... memories and current relevance. Review your brand s equities and assets and challenge yourself to breathe ...

Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... to be relevant in young consumers' lives and you don't understand the power and role technology plays ...

Consumer: Sports bra shows some real panache

brand of fitness and lingerie To associate the bra with relevant celebrities and sports ...

Consumer: Reebok's 3D street art a record-breaker

remained open to the public until 20 November, giving consumers the opportunity to interact with the image ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.