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McCann London has created a set of TV ads to increase public awareness of Subway's nine healthy
A series of short films shows the A-Team star keeping a watchful eye over the conduct of the British public through a set of CCTV cameras. The footage will appear on www.getsomenuts.tv, and the site will also offer feature a shop your mate competition, which allows users to upload similar footage ...
Click on image to enlarge Methodology : 1. Identification of target audience: Use of nodal analysis to identify key words and phrases relevant to the target audience. This is achieved ... segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
the relevance) and even the Day Of The Dead itself (not that well known in the UK). When one creates too many ...
with trying to remain 'relevant' and 'authentic' (see box, left). The decision to use DJ Mark Ronson in its ... -to-peer, whatever the activity, ensuring that it feels relevant to their life'. 'This generation is a lot more ... is trying to bring something to the Olympics that is relevant to teenagers by fusing music and sport ...
Birtwistle, MD of MHP Health Mandate, and Liam McCloy, public affairs and corporate comms director ... the industry on board. And public health campaigns of this significant magnitude are not sustainable ...
Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom
-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...
flawed". He called for "bold and tough" action, including new regulation. Responding Ian Twinn, public ... , argues ISBA. Twinn said: "One of the biggest problems we face with negative publicity like ...
Click on image to enlarge Methodology : 1. Identification of target audience: Use of nodal analysis to identify key words and phrases relevant to the target audience. This is achieved ... segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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