California Lottery 'old prospector' by David & Goliath
17 Feb 2012
The commercial is about capturing the rush of a "hot streak" in a way that s relevant to Californians. The campaign also includes radio, out-of-home and digital components. ...
Click
to remove filters
For its marketing campaign, Grayson Matthews commissioned a director to compose a visual to accompany a dance track that the producers at the Toronto-based music shop rediscovered.
The commercial is about capturing the rush of a "hot streak" in a way that s relevant to Californians. The campaign also includes radio, out-of-home and digital components. ...
The newspaper is aiming to show its support for London 2012 and calling on the public to get involved. ...
PBS, the UK channel from the US-based Public Broadcasting Service, has unveiled an above
Wieden + Kennedy London has launched a digital platform to allow the public to create their own
The campaign will run across TV, Outdoor, Print, Radio and Digital. The print and Outdoor sees graphs documenting fluctuation of wealth plotted against specific visual cues that are unique/relevant to that particular rich lister; for Simon Cowell it s his V-Neck t-shirt, for Amy Winehouse it s her hair. In the TV ...
, as well as being is seeded across a network of relevant music sites and promoted editorially via ...
People generally thought the spot was fun and humorous. One woman commented that it was probably aimed at men but she enjoyed it nonetheless.
Viewers were drawn in by the images and music, but were confused by the lack of a clear message.
The public enjoyed the ad, but it was mothers that were affected most by the sentiment. Watch the ad here . Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.