Public View - Is the public cheered by the new Morrisons ad?
05 Apr 2011
The vast majority of people surveyed liked the cheerful tone of the new Morrisons spot by DLKW Lowe, saying it delivered a clear message on what the supermarket is all about.
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Selfridges 'project ocean' by 18 Feet & Rising
16 May 2011
Selfridges has launched a campaign created by 18 Feet & Rising that aims to call the public
Which? 'testing' by MCBD
22 Sep 2010
Which? is highlighting the fact that its experts test products in a way the public can trust
Public view - Will the public be shopping at John Lewis after watching its latest ad?
04 May 2010
However, most said they didn't think it would attract new customers to the department store, despite doing a good job of pushing the quality message behind the brand. View the original ad here Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...
Public view - Were the public hungry for more after watching the latest Waitrose ad?
29 Mar 2010
There were mixed reactions from the viewing public after seeing Waitrose's latest ad featuring
Public View - Were the public inspired by the latest lastminute.com ad?
22 Mar 2010
The colourful and upbeat feel of lastminute.com's latest ad got viewers thinking about their holidays but the voice over didn't fly with some.
Cadbury Dairy Milk 'nibbles' by Hyper and Stink Digital
30 Oct 2009
. The store locations and opening hours of each online widget will not be made public. Consumers will have ...
Harvey Nichols 'gordon brownie' by mr.h
09 Jun 2009
The campaign has been engineered to boost awareness of Harvey Nichol's food markets at stores nationwide using witty and relevant images. ...
Think BR: Are you managing what you measure or measuring what you manage?
01 Jun 2012 | by Claire Emes
engagement at the outset to ensure all relevant units and influencers are involved in the research design ...
Forever Friends brings in Lucre to attract new fans
31 May 2012 | by Hannah Crown
dedicated public relations campaign will be capped with a record-breaking stunt attempt. Jacquie Costello ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
