Pitch Update
19 Jan 2012
are looking for a digital agency to come up with an online solution to make the force "relevant and engaging ...
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Dare lands £28m Gocompare task
22 Feb 2012 | by Sara Kimberley
, to an end. Gocompare spots topped Marketing s poll of the most irritating ads voted for by the public ...
The Year Ahead For ... the City
12 Jan 2012 | by Alex DeGroote
in 2011 - the initial public offering market was fairly hot, with listings from the likes of LinkedIn ...
How has the downturn affected the media sector?
01 Dec 2011 | by David Walsh and Dominic O'Connell
), public sector (falling) and corporate investment (good, but outlook worsening).Interestingly, though ... banks are shedding all the sludge they accumulated in the boom and public-sector job cuts are only now ...
Barclaycard introduces new strapline in Christmas campaign
14 Nov 2011 | by Sara Kimberley
offer our customers, helping raise awareness of Barclaycard as a payments provider, and build relevance ...
Aviva revamps Downton Abbey idents as Ofcom launches investigation
30 Sep 2011 | by Maisie McCabe
not like the approach we took with our recent ITV sponsorship idents. "The pleasure of the viewing public ... took with our recent ITV sponsorship idents. The pleasure of the viewing public matters to us a great ...
How banks can re-build trust through advertising
02 Sep 2011 | by Jamie Robertson
Since the collapse of Lehman Brothers, the queues outside Northern Rock and the subsequent public ... (delivering a strongly branded message in a differentiating style) proving to be engaging and relevant ... ) followed up by communications that informed the public of these changes in an engaging way. So whatever ...
Aviva grateful for comic relief in turbulent times
19 Aug 2011 | by John Tylee
of public respect for financial institutions has concentrated Aviva's mind on corporate social ...
Santander appoints Euro RSCG
28 Jul 2011 | by Matt Williams
Euro RSCG secured the position without a pitch and will oversee a number of strategic projects for the bank s retail division as it looks to combat the public s perceptions of its poor customer service ... marketing strategy to help combat the public s poor perceptions of its customer service. The bank ...
Confused.com '18 million strong' claim banned
27 Jul 2011 | by Daniel Farey-Jones
comparison site Moneysupermarket.com, which had complained to the ASA, as had 12 members of the public ... . Confused.com was invited to comment but did not respond by the time of publication. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
