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Carlsberg launches star-studded football-focused ad

and Ray Mears, to show what it means to be a "true England fan." Fans then graduate from the Academy ...

RKCR/Y&R lands advertising brief for brewers association

Association to enhance the public's attitude towards beer as part of a renewed effort to revive the struggling ...

Pepsi releases 'Live For Now' ad starring Nicki Minaj

, authentic, and new ways. "We wanted to create an ad spot that is true to Pepsi's DNA and speaks ...

Gravity Road lands content brief from Bombay Sapphire

The agency is planning to extend Bombay Sapphire's platform for promoting and championing the arts, called The Imagination Series, into film. The platform, which has previously consisted of public art ... chaired by the Oscar-winning writer of Precious , Geoffrey Fletcher. Members of the public are invited ...

Manning Gottlieb OMD wins Tanfield Food Company account

largely undiscovered brand known to the public. ...

Bacardi films celebrate brand's 150 years

. For that reason, we chose a concept that brings to life our stories in a way that is true to our personality ...

Shreddies and Cheerios fight croissants in breakfast ads

Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...

Guinness launches St Patrick's Day sheep dog viral

as many people as possible to join a party to celebrate "true Irish friendliness". The event is being ...

Brewers seek ad agency to boost beer's image

Executives from a number of brewers are working with the British Beer Pub Association to enhance the public s attitude towards beer as part of a renewed effort to revive the struggling sector. Research ... , the director of public affairs at the BBPA, said: "Leading brewers are working with the BBPA on an ongoing ...

Martini introduces 'luck is an attitude' ad in Europe

starring a member of the public who was selected via a talent search on Facebook.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.